This Google Inc. tool, Google Wave, might mean quite a lot to the digital marketer. With it, the following are becoming easy to implement:
- eResearch – focus groups and panels
- CRM – data collection, customer satisfaction management, real-time Q&A
- Branding & Brand Management – presence, new product awareness
- Event Management & PR
Google Wave seems to be a tool that everyone was waiting for without even knowing it, especially SMEs. This application will allow the smaller players in the advertising market to reach potential customers and maintain a conversation with current client base relatively effortless in a much more optimised way.
They just have to tune to the customer’s wave…
… And something a bit off this post’s topic – an interview conducted by TechCrunch’s team with the participation of the platform creators:
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