This Google Inc. tool, Google Wave, might mean quite a lot to the digital marketer. With it, the following are becoming easy to implement:

• eResearch – focus groups and panels
• CRM – data collection, customer satisfaction management, real-time Q&A
• Branding & Brand Management – presence, new product awareness
• Event Management & PR

Google Wave seems to be a tool that everyone was waiting for without even knowing it, especially SMEs. This application will allow the smaller players in the advertising market to reach potential customers and maintain a conversation with current client base relatively effortless in a much more optimised way.

They just have to tune to the customer’s wave…

… And something a bit off this post’s topic – an interview conducted by TechCrunch’s team with the participation of the platform creators:

Link source: http://www.techcrunch.com/2009/05/28/exclusive-video-interview-with-the-google-wave-founders/

Copyright © 2009 Borislav Kiprin. All Rights Reserved.