A couple of months back, my group work in IE’s Master in Digital Marketing required a series of online surveys determining a few aspects of buyers and sellers’ behaviour online. And to be more precise, online users’ will sell and/or purchase research documents online.

So, the guys and I decided to go about that through our social network contacts after designing the surveys. It took us about 3 weeks to have the survey prepared, release and prepare it, and gather the participants’ information. And here comes the finding in brief:

Buyers:

Sellers:

I will let the interpretation to you since this had a particular sense to our school project analysing UGC platforms. We particularly would like to thank all the people who found time participating in the survey and giving their opinion. It is much appreciated.

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