Buyers & Sellers Online – Are we really ready!

A couple of months back, my group work in IE’s Master in Digital Marketing required conducting series of online surveys determining a few aspects of buyers and sellers behaviour online. And to be more precise, the will of online users to sell and/or purchase research documents online.

So, the guys and I decided to go about that through our social network contacts after designing the surveys. It took us about 3 weeks to have the survey prepared, release and prepare it, and gather the information from the participants. And here come the finding in brief:





I will let the interpretation to you since this had a particular sense to our school project analysing UGC platforms. We particularly would like to thank all the people that found time to participate in the survey and give their opinion. It is much appreciated.

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