Let me just tell you this from the start – this is a very good read that every digital marketer should go through. It is packed with information, theoretical and practical guidance on a very serious topic and it holds a treat at the end of the book – a guide on Google Website Optimizer.
I have just finished “Made to Stick” by Chip & Dan Heath. I must say that I have enjoyed and learned a great deal for this book. In my humble opinion this is a book that every marketer, communication specialist and people, which business is involving with other people, need to read carefully.
“Free: The future of a radical price” by Chris Anderson
As it was with “The Long Tail” Chris Anderson offers a well researched, full of examples and eloquently delivered analysis of an already established fact – there is money in Free. Well, people tend to argue, but if you pick up this book will be left with tons of material to ponder on.