Browsing Category Bulgaria

Digital marketing, social media, business, politics and other reflections in a Bulgarian context…

Twitter, Chukolov and Eurocommunications

This was supposed to be a coherent response to my wondering how a person that received a Master in European Studies and Eurocommunications could possibly find a rapport to a chauvinistic and extreme rightwing party like ATAKA. The initial conversation that involved couple of tweeps of mine evolved around the “About me” section on Chukolov’s website and him mentioning his education. He was mentioned only by his Twitter handle within one of the tweets.

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Digital Advertising or the Bulgarian Version

In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.

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Expandable Banners, Bulgaria & UX

Couple of days ago, I tweeted that an expandable banner on (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…

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