This was supposed to be a coherent response to my wondering how a person that received a Master in European Studies and Eurocommunications could possibly find a rapport to a chauvinistic and extreme rightwing party like ATAKA. The initial conversation that involved couple of tweeps of mine evolved around the “About me” section on Chukolov’s website and him mentioning his education. He was mentioned only by his Twitter handle within one of the tweets.
Today, I noticed that one of Bulgaria’s telecom’s (@GLOBULPR) is tweeting about a Force Majeure circumstance in English… I quickly (and probably not very empathetically) shared my surprise that they do it in English. Almost immediately two of the tweeps I follow pointed out that there is also a @GLOBULBulgaria account that communicates in Bulgarian. And this made me even more curious and reflect a bit on the matter.
What started as a joke on the day the Bulgarian Prime Minister, Mr. Boyko Borisov, declared his government’s resignation (February 20, 2013), now looks more and more serious. In the beginning there was a tweet, then another and afterwards even more. Naturally a hashtag #всянка (#intheshadow) was born.
In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.
Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…