In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.
Browsing Category Bulgaria
Digital marketing, social media, business, politics and other reflections in a Bulgarian context…
Expandable Banners, Bulgaria & UX
Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…
Уеб Догма ’06 от Ерик Рийс
Това са 10-те правила (Уеб Догма ’06), които ще засилят потребителския опит на всеки уебсайт или онлайн приложение…
