User experience is important, but so is the effort the blogger puts into his personal space while sharing knowledge, emotions and opinions. Keeping the user on your website and giving him the opportunity to stay focused and read more than just one post is not an easy thing. And this is why I wanted to segment my points of sharing by topics (Digital, Photography and Bulgarian posts) in three separate pages. I think that this approach to Information Architecture on my blog offers a better reading experience for my audience, new and returning visitor.
Whether you are thinking of creating a new website or revamping your old one, you have to think content before you think design. Remember this rule, because it cannot get simpler than that.
Following my previous post on Timbuk2’s social approach on customer services, I was happy to get in touch with Noel Kopp – Online Community Manager at Timbuk2. He is the person in charge of making the company’s social channels accessible and engaging. Currently Timbuk2 runs a blog and has its own channels on Facebook, Twitter, Google+, Pinterest, Instagram and YouTube. It is a handful, especially given the fact that the company is not truly global, but their bags sure are. And we can see a nice social media mixture of visual engagement as well as textual.
Since we live in times when social media is not only a buzz word, but also a way to show to the world that your hip and that you are happy to connect, I thought it will be good to share a thought or two on the topic.
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.