World in my eyes
Something about the internet media, advertising, interaction etc.
The majority of people don’t have the luxury to keep themselves informed. Life simply prevents them to allocate the necessary time or budget to do so. The current state of journalism doesn’t help either.
At this age, the serious and trustworthy media assets are either sitting behind a paywall or are easily overtaken by viral fake news on social media. But this is for the people who actually possess the technical capabilities and equipment to consume online.
I think we can both agree that at this day and age of technology’s progress and the Internet, the attention span of the average user is ever narrowing down. In the same time, the availability and variety of the information flows are overwhelming. For millions of citizens, democracy remains hidden behind a subscription.
Apart from keeping the populous informed, the media has and equally and sometimes even bigger responsibility to keep the checks and balances on the government and its officials. And while the latter is encompassing a vast area of official and private information about the officials (some of it crossing moral grounds), it is still a necessity to offer a sort of accountability in case someone chooses to exploit one’s position.
Establishing and maintaining a good media outlet is often a gargantuan and very costly endeavour. Newspapers, magazine and even websites spring to life and very often disappear just as fast, well before they got the chance to build an audience enough to sustain their model or fully develop their idea and course of events coverage.
Enigma turned 25 years old yesterday and launched Enigma Moments. The date marks the launch of the debut album “MCMXC a.D.” in 1990. Michael Cretu explains himself the project here.
Fans are able to create their own Enigma Moments by song or album, upload a picture, write their message and even put a particular date to pinpoint their Enigma history in time. It is a very easy form with a slick design and functionality.
“Why something, such as the selfie and that has been out there for 7 years now, is so popular today?” This is a question of friend of mine asked on Facebook the other day…
The end of this working da was marked by the two presents two major social networks Twitter and Foursquare made to their users – visualized usage history.
On one side Twitter joined forces with Vizify and on the other Foursquare with Samsung Galaxy 4. Both campaigns are using big data (at least in the case those super users on their platforms). And as much as it is a treat for the socializer, it is also a great marketing effort. An attempt to attract new users and strengthen the relationship between the social network and its real gold – the tweep or the location based sharer. It also shows us how much exactly someone can learn about our behavior based on what we do and share with the world online.
