Browsing Category Interactive Channel

Something about the internet media, advertising, interaction etc.

Apple Maps

While Apple did offer a new map client on its current iOS 6, the user experience had still a lot to desire from. Having this in the back of my head, I was surprised to see a desktop client made available in OS X Mavericks. This surprise was a good one for many reasons, mainly because it made me think what the end game behind Apple’s heads is.

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Expatriate Messaging

Part of the social graph each individual keeps is the ability to shift between channels as s/he pleases. The more we advance in mass technology (read gadgets), the more we spread our communication in the social web by using various platforms, and the more we engage, cross-channels discussions become part of la vie quotidienne.

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A Conversation With Timbuk2’s Community Manager

Following my previous post on Timbuk2’s social approach on customer services, I was happy to get in touch with Noel Kopp – Online Community Manager at Timbuk2. He is the person in charge of making the company’s social channels accessible and engaging. Currently Timbuk2 runs a blog and has its own channels on Facebook, Twitter, Google+, Pinterest, Instagram and YouTube. It is a handful, especially given the fact that the company is not truly global, but their bags sure are. And we can see a nice social media mixture of visual engagement as well as textual.

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TIMBUK2 And Social Customer Service

To sum up, I had a shout out on Twitter @timbuk2, was transferred to email to deal with privacy sensitive information and none of my time was wasted by unnecessary questions. Throughout the communication I was being treated with genuine care, understanding, addressed by a first name in an informal, but yet polite tone and everything was kept short and to the point. My user experience was just great.

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