Browsing Category Social Media & Networks

Digital marketing in the social media and networks aspect – usage, implementation, management etc.

The People vs Data Hoarders

The People vs Data Hoarders

in Social Media & Networks Therapy Through Writing on

It is no secret that social media companies, a startup with access to our phone data and a bunch of other data hoarders have a huge amount of information gathered on everyone ever using a smartphone or having an account somewhere. What is interesting to me is when push comes to shove, how regulations will be applied to the already existing behemoths.

Most of the smartphone users don’t bother to check their default settings when starting up their device for the first time. They also do not check the permissions the apps they download and use. Privacy and security in many cases are just an afterthought for them.

Read More

A Dystopian Social Media Functionality

A Dystopian Social Media Functionality

in Social Media & Networks Therapy Through Writing on

Don’t know about you, but I always felt rather unease when seeing graphic posts for good causes on social media. Quite confusing and not really sure how to proceed, I must admit.

National Geographic, for example, is trying to raise awareness on a number of issues on social media (particularly on Instagram). Right now, they are running a campaign showcasing the decision of the PRC government to lift the ban on importing animal parts used in traditional Chinese medicine.

Yesterday, they published a rather graphic picture of a tiger trapped under burning firewood. Today, they opted for showing the carcasses after the fire has done its job. On both occasions, the number of likes showed me – well above the 250 000.

Read More

Followers-Shmollowers

Followers-Shmollowers

in Social Media & Networks Therapy Through Writing on

At the rise of social media, the number of followers one has been a big thing. For many it still is. To the extent that influence is a bliss, that is. Or the proverbial “size matters for some and for others not much.”

I used to be very active on Twitter, Facebook, Instagram and LinkedIn, to the point that I had more than 250 interactions a day. I guess I could be have been called an influencer or a guru, because I had more than 5 500 followers on Twitter and over 22 000 on Instagram. Mainly, cause I was running growth hacking experiments.

Read More

Berliner Mauer

To Bark At The Wrong Tree

in Social Media & Networks on

Last year, the incredibly depressing by many counts 2016, we’ve got plenty of reasons to bark at the wrong tree. And more specifically, to claim that social media is the main reason for Brexit, the election of Trump and the hybrid war stemming from the Kremlin.

But were these reasons justified? Is Facebook, Twitter or Google guilty of spreading post-truths, false information or outright lies?

They certainly helped, but they are not the ones to blame. At least not the level we have been observing lately.

People believe in what they want to believe. And in many cases, reason plays the smallest part in someone’s thinking process. The social networks sites have just provided a great platform to amplify the message. Any type of messages, that is.

Read More

Channing Tatum Twitter profile

Twitter, suicidal much?

in Social Media & Networks on

Twitter used to be the social network that brought nerds, wit and lust for news together. Now it does not anymore. For the past few years more and more pictures of cats and cute babies have found their way into the kingdom of 140 characters.

In many ways Twitter is still the place to find news from the source, touch base with friends and colleagues living far away and naturally trolling brands and tweeps. The once predominant wit, however, started giving away to endless pointless conversation about trivial actions people take everyday.

Ever since Twitter went public with its IPO in 2013, the social network started changing its attention to KPIs and trying to satisfy shareholders and investors. Nowadays everything is about growth of user base, ads served and revenue. The pressure, when regarding Facebook and LinkedIn as direct competitors, gets stronger day by day. Naturally, Twitter is acting and looking for opportunities to meet these expectations. Not so fast, though. The highest valuation of $40Bn dropped to roughly $10Bn as we speak.

Read More