Browsing Category Social Media & Networks

Digital marketing in the social media and networks aspect – usage, implementation, management etc.

Simple, Beautiful And Ad-Free – Questions For 5.5 Million Ello Dollars

Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.

Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”

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Mute Me Tender, Mute Me Sweet…Never See My Tweet.

A couple of months ago, Twitter introduced the mute button. You don’t feel like reading all these tweets of an overly active tweep, but you don’t want to unfollow him – you mute him. You are afraid that the count of Followers on your dashboard will decrease – you press Mute and not Unfollow. You can still see when the muted user favorites, retweets or replies to your tweet. Really, the only difference is that you get to keep that reciprocal following. It is just that.

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EU, Let’s #Talkdigital and get personal!

Europeans don’t believe in the EU. At least a big chunk of those that went to the #eurovote2014 don’t. Otherwise one cannot explain the votes that were casted in favor of the eurosceptics and the outright populist parties. Sad but true. And I say that mainly because Europeans don’t really understand what a European Union means. They seem to expect the EU to fix all the leaks their home-states have, to solve all their misgivings or to fight successfully corruption. They want magic wands and see the European Union more as a disappointment then as a hope of a brighter unified future.

What the European Union needs to do is to talk to people in the digital media, print and on air. It needs to explain what the European Union stands for. To each and everyone. It has to show that it cares, but most of all that a union is a union; it is not a fairy with a magic wand. It needs to educate the citizens in one tone and one message all over the members’ territory in their own language and with the specifics each culture has.

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You Are The Product, Stupid!

On and off there is this rant on social media about platform user interface, privacy and functionality changes. Every time Twitter, Facebook and other social networks introduce something new to their design or functionality, the user base goes berserk. So it happened recently with the new Twitter profile page, or the changed Facebook timeline, or even with Condoleezza Rice starting work at Dropbox.

For them, you are not a “user”, you ARE the product, dear! Or more correctly – the content YOU create on their platform. So you are the product and this product Facebook or Twitter sell to advertisers, not their platforms. So get over it and channel your disagreement towards making the content better!

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