Site search data shows you what people are looking for and makes you think why they did not find it through the navigation bar or the other paths you have designed for them to reach the desired content.
Last week I had the pleasure to read Todd Zaki Warfel’s “Prototyping – A Practitioner’s Guide”. This particular book makes no exceptions and even goes further with hands on review and advices of prototyping methods and approaches.
For an online only bank, such as Comdirect is, one would expect to get things done faster. In addition the user experience and the interaction design are expected to be close to what you get online with any other bank. And yet, I got nothing of that in my attempts to get a bank account in Comdirect.
“Card Sorting” is short, easy to read and with a good flow of steps and answers to questions you might have book. It walks you through each step of the process with no wandering around. So if you are a UXer, an agency employee or simply a digital marketer, do get a copy!
It walks you through the core of information architecture (also called IA). The beauty about it, is that it does not make any assumptions that you know what IA actually means. It just starts from scratch.