“The Social Media Management Handbook” offers some great ideas on how it fits your organization and which purposes you should be considering it for. “Ideas generation” is the keyword here. Whether it is about Social CRM, policies, strategies or many other things, I am sure you will get plenty to ponder on.
What Peter Merholz and Brandon Schauer did in their book “Subject to Change” is getting things straight through examples and basic notions/steps when it comes to product and service design. A compelling walk through ideas and shared experience.
Today, March 17, 2011 marks the culmination of an amazing social effort. The music project Enigma, its mastermind Michael Cretu and thousands of fans from all over the globe created a song together and an official video. The song was named “MMX (The Social Song).
The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it. And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.
In my last trip to Germany I decided to purchase finally a prepaid SIM card for my handheld. Since, I travel often to the country, it only sounded natural to me. So, I went in the first shop that was open on a Sunday (e-Plus was my luck) and got one. What I didn’t realize was that I was in for a trip, that if I knew in advance, I wouldn’t probably like to take.