And his book “Mobile first” (part of the A Book Apart series) is exactly that – sharing amassed experience. Luke Wroblewski points out a few considerations everyone involved or planning a mobile design should pay attention to. The book is more of a strategic guide than an extensive how-to such. Nevertheless, it has with many examples, aiming to create shared reference and serve as a starting point in mobile design.
At this time of the different devices that we use as users to communicate or consume content, we need the CHOICE. The choice of starting consumption on our iPhones, continuing later on our computers and maybe finishing it of in the evening, while we a budged in front of the TV, on the Nexus tablet. And we should be offered the same user experience across the board – on all types of devices we use.
Mike Monteiro shares his experience along the road running Mule Design, what he learned and what he had to tackle up. There is so much truthfulness about fees, contracts, approach, lawyers, clients etc
The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it. And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.