I have just finished “Made to Stick” by Chip & Dan Heath. I must say that I have enjoyed and learned a great deal for this book. In my humble opinion this is a book that every marketer, communication specialist and people, which business is involving with other people, need to read carefully.
Now, it is safe to say that I have already managed to pay off the Kindle through not paying for shipping cost and occasionally getting a cheaper deal on an ebook, instead of the printed version. It also adds to the satisfaction, the fact that I am not directly contributing to cutting yet another tree. But let me tell you why I like my Kindle:
“Free: The future of a radical price” by Chris Anderson
As it was with “The Long Tail” Chris Anderson offers a well researched, full of examples and eloquently delivered analysis of an already established fact – there is money in Free. Well, people tend to argue, but if you pick up this book will be left with tons of material to ponder on.