The year is about to run away and pass the baton to 2015. Naturally, around this time every year people start reflecting on the days passed and what they have achieved. Some do that openly on their blogs or social network profiles. I decided to make no exception and write a little about what you have found most interesting in my blogging about digital marketing and the Internet.
Europeans don’t believe in the EU. At least a big chunk of those that went to the #eurovote2014 don’t. Otherwise one cannot explain the votes that were casted in favor of the eurosceptics and the outright populist parties. Sad but true. And I say that mainly because Europeans don’t really understand what a European Union means. They seem to expect the EU to fix all the leaks their home-states have, to solve all their misgivings or to fight successfully corruption. They want magic wands and see the European Union more as a disappointment then as a hope of a brighter unified future.
What the European Union needs to do is to talk to people in the digital media, print and on air. It needs to explain what the European Union stands for. To each and everyone. It has to show that it cares, but most of all that a union is a union; it is not a fairy with a magic wand. It needs to educate the citizens in one tone and one message all over the members’ territory in their own language and with the specifics each culture has.
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.
“Hi! My name is Borislav and I am a blogger” – No, this is not a greeting I use in my Blogger Anonymous meetings. It is a statement I make every time when I hit the button “Publish”.