Posts tagged bookmark

The Meanings of a Favorite and Retweet

Twitter’s popularity in the past couple of years has grown exponentially. Although this platform is trying hard to position itself as a first choice for the news and media aficionados, it is just as much a communication platform.

In the following lines I will be reflecting on the various meanings a Favorite and a Retweet bearing with their respective execution. I do that mostly from the position of an observer and one that experiments with communication types and strategies on Twitter. I find myself always fascinated by the way different wording, format, language or tone trigger different responses and a variety of social engagement approaches.

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