The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it. And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.
Kirstina Halvorson took a serious stand in her book “Content Strategy for the Web” and now Anne Handley and C.C. Chapman took matters further with the publishing of a wonderful how-to book on this topic. So, if you have any doubts, questions or just wondering how to make sense of your content (customer and user wise), this is definitely the book to read.
Content Strategy is a very hot topic nowadays. And it should be by all means! One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Kristina Halvorson gets the tease brilliantly done in her book ” Content Strategy for the Web”.