Expatriate Messaging is a growing trend in a cross-channel communication greased up by the chain of tools available at to us today – technology, social platforms like Twitter, Facebook and LinkedIn and the likes, and naturally our human nature willing to communicate emotions and experiences.
On April 29, 2013, a Nepolitkorektno blog post went viral within the Bulgarian community on Twitter and Facebook. Within the first hour of it being published it was read 3,000 times. In the following twelve hours it was read ten times more – 30,000. And this post ended the day by being read almost 40,000 times.
Since we live in times when social media is not only a buzz word, but also a way to show to the world that your hip and that you are happy to connect, I thought it will be good to share a thought or two on the topic.
There is this growing trend all over Facebook of people publishing a Legal Notice as a status update warning Facebook that the content they have published on their walls is copyrighted and belong exclusively to the user… Here is an example text:
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.