Ello is the hype nowadays. The ad-free social network has just raised a $5.5 million venture capital funding aimed to help the company work on the backend architecture and offer less glitches when users try to login.
Am I oversimplifying it? Nope. Ello has been getting so much attention and has been growing in the tens of thousands for the past couple of weeks. People seem to be lured by the promise that their data will not be shared with anyone. It’s simply promised on the setting up account screen – “You are not a product.”