User experience is important, but so is the effort the blogger puts into his personal space while sharing knowledge, emotions and opinions. Keeping the user on your website and giving him the opportunity to stay focused and read more than just one post is not an easy thing. And this is why I wanted to segment my points of sharing by topics (Digital, Photography and Bulgarian posts) in three separate pages. I think that this approach to Information Architecture on my blog offers a better reading experience for my audience, new and returning visitor.
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.