Coming back from the EuroIA 2014 conference is hard. I wish it was more than three days packed with workshops in the morning, presentations in the afternoon and Belgian food and drinks in the evening…
Lately, I have been under fire on Twitter for saying that Apple’s iOS offers the best user experience among mobile platforms. This cannonade comes particularly from the developers’ side of the equation, not the UX professional one. I guess this is more due to the perception that I am some sort of a fan boy when it comes to this particular brand. I might be to some extent and I certainly find myself subconsciously biased on occasions. After all, I’ve been using Apple products since 2006 on a personal level and many others in my work – Microsoft, Dell, Android, Blackberry, HP etc… None of the latter has ever offered me a user experience getting even closer to the one that iOS has.
I am getting here on the wrong foot, am I not?
A professional UX designer should never rely on his/her own perception of a product’s user experience. In fact, one should be looking into research findings, user needs, platform objective, target audience, market share, platform design restrictions and ease of tasks performance. So let me take a step back from my previous statement about the iOS.
“Usable Usability” has a story and stories. It is a guide through experience in combination of shared reference, something that we (the readers) understand, but not necessarily made a mental note when we encountered the same situation.
“Card Sorting” is short, easy to read and with a good flow of steps and answers to questions you might have book. It walks you through each step of the process with no wandering around. So if you are a UXer, an agency employee or simply a digital marketer, do get a copy!
It walks you through the core of information architecture (also called IA). The beauty about it, is that it does not make any assumptions that you know what IA actually means. It just starts from scratch.