But here is the punch in the whole story – User Experience. This is not a notion that applies only to your website or application. It concerns every trip the user takes in order to complete a task set upfront, reach a goal or simply enjoy the ride. Great user experience is achieved through supplying all the means in terms of information architecture, content, clarity and staying out-of-the-way(which means no messing up with my mind). And believe me, doing all that needs careful consideration based on research, common sense and ability to walk in someone else’s shoes.