But here is the punch in the whole story – User Experience. This is not a notion that applies only to your website or application. It concerns every trip the user takes in order to complete a task set upfront, reach a goal or simply enjoy the ride. Great user experience is achieved through supplying all the means in terms of information architecture, content, clarity and staying out-of-the-way(which means no messing up with my mind). And believe me, doing all that needs careful consideration based on research, common sense and ability to walk in someone else’s shoes.

Read More