Whether you are thinking of creating a new website or revamping your old one, you have to think content before you think design. Remember this rule, because it cannot get simpler than that.
The internet is a full frontal exposure. Especially for those that claim it is their business. Whether on Twitter, Facebook or LinkedIn there are tons of people letting us know that they are “Da S%&t”. In some cases they really are, in others they are just full of themselves of very young and full of… (you know what I mean).
This morning I had an interesting conversation with my dad while I was having my morning coffee and WikiLeaks came up. Conversations like this are not rare and they usually involve current political and economic events, a bit of sore sarcasm and the lift version of his and my thought on the topic at hand.
Today we talked about WikiLeaks and the recent release of documents concerning the US Department of State and possible repercussions that will come afterwards. He said something that hit me like a train ” It’s (meaning WikiLeaks) like trying to renovate an old house. But you actually do not know, if the wall or the brick you are trying to remove won’t cause the whole lot to crumble”.
Shared reference is that thing that makes a dialogue. It is that flow in the conversation that makes people understand each other and not loose interest. It also shows that the force is with you and you are that close to achieving the point of your initial conversational involvement.
How many of us have experience short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price?