At this time of the different devices that we use as users to communicate or consume content, we need the CHOICE. The choice of starting consumption on our iPhones, continuing later on our computers and maybe finishing it of in the evening, while we a budged in front of the TV, on the Nexus tablet. And we should be offered the same user experience across the board – on all types of devices we use.
Mike Monteiro shares his experience along the road running Mule Design, what he learned and what he had to tackle up. There is so much truthfulness about fees, contracts, approach, lawyers, clients etc
“Usable Usability” has a story and stories. It is a guide through experience in combination of shared reference, something that we (the readers) understand, but not necessarily made a mental note when we encountered the same situation.
This book is just as much about the digital world as it is about the offline one. It is a combination of both. And to be exact it is about their intersection – that thing that makes the user experience a fluid that flows between the 0 & 1 and the touch-and-feel aspects of our lives. It is about designing for a homogeneous experiences in a time that PCs get effectively replaced by mobile computing in the everyday life.
The Internet of things is about creating a moment for the site visitor. And although there is plenty of content made available and businesses existing
strictly online, the creation of moments for the users remains a problem for many online marketers.