Posts tagged samsung

Visualizing The User’s Data

The end of this working da was marked by the two presents two major social networks Twitter and Foursquare made to their users – visualized usage history.

On one side Twitter joined forces with Vizify and on the other Foursquare with Samsung Galaxy 4. Both campaigns are using big data (at least in the case those super users on their platforms). And as much as it is a treat for the socializer, it is also a great marketing effort. An attempt to attract new users and strengthen the relationship between the social network and its real gold – the tweep or the location based sharer. It also shows us how much exactly someone can learn about our behavior based on what we do and share with the world online.

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Expandable Banners, Bulgaria & UX

Couple of days ago, I tweeted that an expandable banner on www.topsport.bg (a Bulgarian sport news portal) will result into me taking that site out of my bookmarks and respectively daily reads. The funny thing here is that I am a digital marketer and yet I despise some forms of digital advertising formats as an industry professional and as a user. But not to confuse you, let’s first paste the screenshots of the expandable banner…

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