Since we live in times when social media is not only a buzz word, but also a way to show to the world that your hip and that you are happy to connect, I thought it will be good to share a thought or two on the topic.
Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.
I got my HSBC Hong Kong online banking security device today… in my mailbox. Up until that moment, I had a great day working on two clients’ websites and listening to great rock music from the ’80. So you can probably understand my immediate flood of anger and frustration.