Picking up the channels you will use to share and engage with the public is probably the most important part of your plan. You should spend enough time on research and analysis and start from – who would you need to reach, where these people are and what is the general tone of the campaigns.
I got my HSBC Hong Kong online banking security device today… in my mailbox. Up until that moment, I had a great day working on two clients’ websites and listening to great rock music from the ’80. So you can probably understand my immediate flood of anger and frustration.
The following is an interesting graphical segmentation of the different Twitter user types. The infographic is created by @ngonews and inspired by @guykawasaki. Anything they missed?
Twitter is a very dynamic social network. Just imagine how many people can not get everything they want to say within 140 characters and you will get the picture. This particular social network just hit the 20Bn tweets, while it was only 15Bn two months ago (According to Mashable.com). So while there are gazillion tweets out there, I’ve decided to share some of the Twitter related services that I am using: