Today, I noticed that one of Bulgaria’s telecom’s (@GLOBULPR) is tweeting about a Force Majeure circumstance in English… I quickly (and probably not very empathetically) shared my surprise that they do it in English. Almost immediately two of the tweeps I follow pointed out that there is also a @GLOBULBulgaria account that communicates in Bulgarian. And this made me even more curious and reflect a bit on the matter.
Part of the “being social” exercise is to communicate in a language your target audience is able to understand and engage in. For most of my followers it is English, but there are also small clusters of users and topics that need another linguistic approach – one that is part of their conversational sub-environment.
Twitter is a very dynamic social network. Just imagine how many people can not get everything they want to say within 140 characters and you will get the picture. This particular social network just hit the 20Bn tweets, while it was only 15Bn two months ago (According to Mashable.com). So while there are gazillion tweets out there, I’ve decided to share some of the Twitter related services that I am using:
Last week I have sent my 1000th tweet. It has taken me a bit more than a year to reach that number. There have been days without tweets and some with rather hectic postings. It is only natural that it is what it is. It is a personal account after all, not a business one. But before I share some thoughts on the experience, let’s lay down the analysis background…