Lately, I have been under fire on Twitter for saying that Apple’s iOS offers the best user experience among mobile platforms. This cannonade comes particularly from the developers’ side of the equation, not the UX professional one. I guess this is more due to the perception that I am some sort of a fan boy when it comes to this particular brand. I might be to some extent and I certainly find myself subconsciously biased on occasions. After all, I’ve been using Apple products since 2006 on a personal level and many others in my work – Microsoft, Dell, Android, Blackberry, HP etc… None of the latter has ever offered me a user experience getting even closer to the one that iOS has.
I am getting here on the wrong foot, am I not?
A professional UX designer should never rely on his/her own perception of a product’s user experience. In fact, one should be looking into research findings, user needs, platform objective, target audience, market share, platform design restrictions and ease of tasks performance. So let me take a step back from my previous statement about the iOS.
Posts tagged user experience
13 Things I Hate About Your Website
In a cold 2012 December night yours truly got the idea of blogging about the things we all hate in a website. I tweeted asking my followers to share the things they hate the most about it. Some answered – like Bibiana Nunes (@bibinex) and Alberta Soranzo (@albertatrebla) did. Thank you, ladies! The world needs to know how awesome you are.
My former professor at b-school and principal at FatDUX, Eric Reiss (@elreiss), went further and offered to co-create the above list with me, and we so we did it together. Thank you, Eric! Your guidance and knowledge are incomparable.
TIMBUK2 And Social Customer Service
To sum up, I had a shout out on Twitter @timbuk2, was transferred to email to deal with privacy sensitive information and none of my time was wasted by unnecessary questions. Throughout the communication I was being treated with genuine care, understanding, addressed by a first name in an informal, but yet polite tone and everything was kept short and to the point. My user experience was just great.
On Buying User Experience
In the age of consumerism, Internet and word-of-mouth being stronger than ever, we stopped buying “products”. Instead we are buying User Experience. We buy moments of pleasure and satisfaction.
Trips and User Experience
But here is the punch in the whole story – User Experience. This is not a notion that applies only to your website or application. It concerns every trip the user takes in order to complete a task set upfront, reach a goal or simply enjoy the ride. Great user experience is achieved through supplying all the means in terms of information architecture, content, clarity and staying out-of-the-way(which means no messing up with my mind). And believe me, doing all that needs careful consideration based on research, common sense and ability to walk in someone else’s shoes.