Finding The Masters In Digital Marketing

I know I haven’t posted for a while, but things are rather hectic.

Just to let you know that today I have published my first post on IE’s Online Master Blog. Do have a read if you are interested in knowing more about the program!

In case the link does not work anymore, please see the original post posted below:

“Finding the Masters in Digital Marketing

As a first post, I think it is only normal to explain how I got here at Instituto de Empresa studying Masters in Digital Marketing.

If you are reading this blog, you are obviously interested in doing a Masters in Management or an MBA, and second, to that, you might be also thinking of doing online, as yours truly does. So, in the following lines, I will be laying down my approach to picking up this degree and enrolling for it.

Researching is a major point of such an endeavor. You are about to spend an enormous amount of hard-earned cash or actually get a loan from your bank. In both cases, this is motivating you big time. What I did can be summed up in the following bullet points:

I figured out that a general MBA won’t cut it for me, because of the number of graduate available and the fact that I already did my Bachelor in Business Administration
I started researching online for a Marketing degree that focuses mostly on Digital but also includes the traditional approach.
I talked to friends that have done their MBAs in Top 25 schools. Asked many questions and got some valuable answers.
Got on FT.com, WSJ.com, BusinessWeek, and Economist and checked all the rankings. I personally think that this is not a major thing, but you will be surprised how many hiring managers pay attention to that if of course, you don’t know that by now.
Once, I got to know IE and their program, I didn’t even want to apply to the previously envisioned universities. I went straight to talking to the guys and submitted my application.
To my surprise, I got an answer, plus a proposal to enroll within two weeks. All done in a professional and enthusiastic way (and I am not talking about my approach here)

Everything happened so fast that I was only able to believe it when I got to Madrid for my first face-to-face. Before it, all seemed like an illusion.

Well, this is for this week. Next post I will be sharing my initial impressions of the program and hopefully answer some of the questions you, as a reader, might have.”