Many companies are afraid to let their employees actively participate in social networks and media platforms… at least while they are at work. But one can not stop the avalanche. Everyone gets bored or too frustrated from time to time. He/she wants a break. And that break is more often found online with a quick check of the Facebook profile, a tweet or research on the next vacation spot on Flickr.
Truth be told, it will be smarter to develop a social media strategy that involves the employees and empowers them to speak for the brand(s) while surfing the social media space online. And this, actually, brings us to a graph I spotted recently on Mashable.com. Kind of makes you ponder a second or more, right?
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