Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Let me just tell you this from the start – this is a very good read that every digital marketer should go through. It is packed with information, theoretical and practical guidance on a very serious topic and it holds a treat at the end of the book – a guide on Google Website Optimizer.
Landing page optimization is not an easy thing. Reading Tim Ash’s book, neither is. It took me good 3 weeks to go through it. Not because I did not have the time, but because the author is so serious about it that his writing is packed of words and expressions you won’t normally find in a popular read. On top of that, very often it is very hard to pass by the overselling of his company’s business. It is mentioned almost on every other page. I had to tune up myself to the reading and stop noticing it.
No matter the self-advertisement and the stiff upper lip language, Tim Ash manages to walk the reader through every single step of Landing Page Optimization and all the quest you must take to start, roll and conclude the project.
So, if you wonder about Landing Page Optimization do pick up the book and devote some time to reading it!
I would love to read your comments if you have already read this particular book! So don’t be shy and post a comment!
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