Web Content Strategy is a very hot topic nowadays. And it should be by all means! One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Kristina Halvorson gets the tease brilliantly done in her book ” Content Strategy for the Web“. And it is actually a great start should you never heard of this particular topic and you are willing to get into it, of course.
Christina Halvorson walks the reader through:
- Learn – WTF is it?
- Plan – WTF shall I do?
- Create – HTF should I go about it?
- Govern – WTF my performance means?
Curious enough? Then get the red book!
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