After three months of collaboration with the fans Enigma’s social song “MMX (Social Song)” is out. And it is not only the song, but also a user-generated cover and a digital booklet. That particular booklet, features the names of every Enigmatic that wanted their name to be published in it. Pretty cool, ah? So go ahead and download it for yourself here!
Thousands of people have already downloaded the song and there are more to do so. In fact, the interest was so strong that when the song was released online last night at 6 pm (CET), the servers crashed. The team however made sure that this is not going to sour the celebration and swiftly manage to return traffic to normal within 15 minutes. And as it turned out, there is no stopping those Enigma fans!
As a true social event, everyone can download the song for free. All that Enigma team is asking is to pay with a tweet or Facebook status, so everyone in their social graph will know that Enigma and fans are celebrating.
This is what Enigma’s mastermind Michael Cretu had to say:
And here is the Press Release:
ENIGMA’s “MMX (THE SOCIAL SONG)” RELEASED
20 years after the first release “MCMXC a.D.”, sales of more than 50 million records and 60 #1 chart positions worldwide, Enigma is back with an interactive anniversary celebration: On December 15, 2010 the musical project will be releasing the single “MMX (The Social Song)” created together with fans through their three months online collaboration.
In 3 steps users actively participated in the creation of a song. They sent in original vocal tracks, decided on musical styles, created covers, voted and commented. Along the course of events, Enigma’s mastermind Michael Cretu allowed people to look behind the curtain by recording several video messages from his studio.
“The Social Song idea started as an experiment and it turned out to become a great and successful journey, which brought many Enigma fans and music lovers together. There hasn’t been anything comparable in the music industry – namely being so social to the core. I really enjoyed this experience.” Cretu says. People watched more than 1,000,000 times the videos, listened to samples, casted votes, posted, commented or simply visited the event website www.EnigmaSocialSong.com …
The final song will be accompanied by a user-generated cover, as well as a digital booklet giving credit to those who actively participated. Following the social idea, everyone has the chance to download the song for a symbolic price of only a tweet or a Facebook post!
“This was just the beginning…” Michael sums up, “there will be more collaboration projects coming in the near future.” Updates will be published on Enigma’s official website www.EnigmaSpace.com and on different social networks channels at Facebook, Twitter, MySpace, YouTube and Ping!
The fans and Enigma team just wrote history through the creation “MMX (The Social Song)” !
So be sure to download the song and don’t forget to fill the survey! This is a wonderful opportunity to let Enigma Team know your ideas and desires.
Happy birthday, Enigma! And another 20 to come in good health and mind-blowing creativity!
Image source: www.enigmasocialsong.com
Copyright © 2010 Borislav Kiprin. All Rights Reserved.