Content Rules – The Book

Content Rules
Content Rules

“Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage your customers and ignite your business” by Anne Handley and C.C. Chapman

The content strategy took off as a major topic in the online community quite significantly in 2010. Not that this is a new thing. It was always there, actually. But as the internet publishing matures and takes more and more mindshare, we all started trying to put some sort of pattern/strategical approach. One can clearly observe the kind of attention this topic receives on Twitter and professional marketing blogs.

Kirstina Halvorson took a serious stand in her book “Content Strategy for the Web”, and now Anne Handley and C.C. Chapman took matters further with the publishing of a wonderful how-to book on this topic. So, if you have any doubts, questions or just wondering how to make sense of your content (customer and user wise), this is definitely the book to read. Through reading, you will be guided through all the stages of the making of content strategy. You will also be left with rather few questions due to the enormous amount of resources, cases and further readings offered in the book.  This piece can be read fast and is offered in a very down to earth language that will actually bring a smile or two on your face.

If you own a website or work in that field for your company, pick up the book at!

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Photo credit: Pablo by Buffer

Copyright © 2011 Borislav Kiprin. All Rights Reserved.


  1. Ann Handley January 6, 2011 at 4:38 am

    Thank you for the review Boris! I appreciate it!

    1. Borislav Kiprin January 6, 2011 at 7:18 am

      Thank you, Ann, for presenting such a good resource for digital marketing professionals! Keep them coming!