The Elements of Content Strategy – The Book

“The Elements of Content Strategy” by Erin Kissane

This particular book got a lot of buzz on Twitter before its launch on March 8 (or was it the 7th?). As opposed to every other book on Content Strategy, this one reads in a couple of hours. It lays down the basics and puts something into perspective. As introduced on A Book Apart’s website, it is indeed a simple guide – nothing more and nothing less. It uses a refreshing reference to events that were always there, but somehow were called differently or serviced a different purpose. And now they come to play when someone is strategizing on content for the web. Indeed important stuff.

The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it.  And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.

If I wanted to learn what all this fuss about Content Strategy is, I would first buy “The Elements of Content Strategy”.  Then I will go for Kristina Halvorson’s “Content Strategy for the Web” and if I am that guy who wants to read a more actionable approach, I will get into “Content Rules” by Anne Handley C.C. Chapman.

Erin Kissane’s language has a peculiarity – it’s original, funny and not everyone’s cup of tea. So, if you are not well versed and your vocabulary is not that extensive, you can easily learn a thing or two by reading her book.

Should you buy it? – YES (not only because the e-book version is priced at 9 USD)

Where you can buy it? –

Erin Kissane is on Twitter – @kissane.

Have you read “The Elements of Content Strategy” yet? Care to share your opinion with me in the comment section?

P.S. The picture is shamelessly borrowed from Should they have a problem with, me promoting a product of theirs using their graphics, asking me in writing, and removing it right away.

Copyright © 2011 Borislav Kiprin. All Rights Reserved.