What started as a joke on the day the Bulgarian Prime Minister, Mr. Boyko Borisov, declared his government’s resignation (February 20, 2013), now looks more and more serious. In the beginning there was a tweet, then another and afterwards even more. Naturally a hashtag #всянка (#intheshadow) was born.
Expatriate Messaging
Part of the social graph each individual keeps is the ability to shift between channels as s/he pleases. The more we advance in mass technology (read gadgets), the more we spread our communication in the social web by using various platforms, and the more we engage, cross-channels discussions become part of la vie quotidienne.
A Conversation With Timbuk2’s Community Manager
Following my previous post on Timbuk2’s social approach on customer services, I was happy to get in touch with Noel Kopp – Online Community Manager at Timbuk2. He is the person in charge of making the company’s social channels accessible and engaging. Currently Timbuk2 runs a blog and has its own channels on Facebook, Twitter, Google+, Pinterest, Instagram and YouTube. It is a handful, especially given the fact that the company is not truly global, but their bags sure are. And we can see a nice social media mixture of visual engagement as well as textual.
Content Strategy For Mobile – The Book
At this time of the different devices that we use as users to communicate or consume content, we need the CHOICE. The choice of starting consumption on our iPhones, continuing later on our computers and maybe finishing it of in the evening, while we a budged in front of the TV, on the Nexus tablet. And we should be offered the same user experience across the board – on all types of devices we use.
TIMBUK2 And Social Customer Service
To sum up, I had a shout out on Twitter @timbuk2, was transferred to email to deal with privacy sensitive information and none of my time was wasted by unnecessary questions. Throughout the communication I was being treated with genuine care, understanding, addressed by a first name in an informal, but yet polite tone and everything was kept short and to the point. My user experience was just great.