The book’s content promises to take you through the basic principles, the craft of content strategy, the tools and techniques and how to get it. And it delivers, at least on the basic level. Naturally, one will need to dig deeper, but this is not the purpose of “The Elements of Content Strategy”. The goal is to get you started.
E-Plus Service Design Gone Bad
In my last trip to Germany I decided to purchase finally a prepaid SIM card for my handheld. Since, I travel often to the country, it only sounded natural to me. So, I went in the first shop that was open on a Sunday (e-Plus was my luck) and got one. What I didn’t realize was that I was in for a trip, that if I knew in advance, I wouldn’t probably like to take.
Enigma Video Contest
After a successful 20th anniversary celebration with the fans, Enigma is launching a second event in continuation with the previous one. Based on the MMX (The Social Song), Enigma and its mastermind Michael Cretu will continue their social effort with the creation of a video for the track.
Your Company, Social Media and Customer Service
I got my HSBC Hong Kong online banking security device today… in my mailbox. Up until that moment, I had a great day working on two clients’ websites and listening to great rock music from the ’80. So you can probably understand my immediate flood of anger and frustration.
Neuro Web Design – The Book
“Neuro Web Design” is a short book packed with knowledge and hints on the psychological side behind the click. It reads very easy and fast. I would say that it can be read within a 3-4 hour flight (including the time you take for the meal and going to the refreshment zone).