Today they happened to highlight and interesting view on the future of books by IDEO. It kinda makes you think of how the digital world can contribute to making reading experience more interesting.
IDEO Future Of Books – How Will We Read
Reading in the Digital Age
Now, it is safe to say that I have already managed to pay off the Kindle through not paying for shipping cost and occasionally getting a cheaper deal on an ebook, instead of the printed version. It also adds to the satisfaction, the fact that I am not directly contributing to cutting yet another tree. But let me tell you why I like my Kindle:
Consumerism
How many of us have experience short life batteries on their cell phones? How many of us decided to go with another vendor just because he was smiling genuinely, whereas the competition was looking condescendingly upon you? And how many of you saw” Lowest price on the Internet”, started the checkout process and ended up with close to twice the initially advertised price?
My Silence
One thing I wanted to separate from the paragraphs above is … my gratitude to Apple Inc. My Macbook suddenly experienced a flood of problems. I took it, while on my business trip, to an Apple service center and I got it repaired within 48 hours. So good-bye cracked plastic case! Bye-bye deformed battery! And hello looking like new Mac! So, thank you Apple Inc. and the authorized service center for being reliable, fast and understanding! You rock, guys!
Digital Advertising or the Bulgarian Version
In my mind marketers are in the business of creating valuable experience, maintaining relationship and engaging the user. No matter whether it is the Internet, the mass media or mobile, the purpose of every advertising effort is to generate positive outcome for the company – sales, cash, better brand/company image etc.