Primary and secondary data represent a collection of information that can help one to improve the website in order to optimize the reach of business goals…
Conversion Funnel KPIs
Key Performance Factors help defining and measuring progress while trying to achieve set business goals. It is important to have the agreement among the leadership in the company when identifying and setting the KPIs…
Free: The Future of a Radical Price – The Book
“Free: The future of a radical price” by Chris Anderson
As it was with “The Long Tail” Chris Anderson offers a well researched, full of examples and eloquently delivered analysis of an already established fact – there is money in Free. Well, people tend to argue, but if you pick up this book will be left with tons of material to ponder on.
Buyers & Sellers Online – Are we really ready!
Couple of months back, my group work in IE’s Master in Digital Marketing required conducting series of online surveys determining the will of online users to sell and/or purchase research documents online…
Studying online
New post for IE blog – Studying online at http://online-masters.blogs.ie.edu/2009/12/21/studying_online/
In case the link does not work anymore, please see the original post pasted below: